About
On the night of the 2024 election, I found myself endlessly refreshing my phone, my thumb growing sore from the relentless search for reassurance—some glimmer of hope, a lifeline, a promise that things would be okay. I scoured every news site, desperate for a silver lining, only to find myself spiraling deeper into uncertainty. In my desperation, I even turned to horoscopes, tarot readings, and online magic 8-ball predictions, grasping for anything that might offer comfort or clarity.
The weeks that followed felt like a blur, a heavy fog of disbelief and heartache as I struggled to make sense of what had happened—what my country had chosen. And as I wrestled with this darkness, the outside world seemed to celebrate louder than ever. The streets were filled with flags, shirts, and propaganda that felt like an unrelenting reminder of my despair. Everywhere I turned, I felt isolated, afraid, and hopeless.
But in that darkness, I resolved to find my voice and do something meaningful. I wanted to create something that would empower others who felt the same to build a business where our voices weren’t just heard but amplified. A brand where even the fabric itself carried purpose, woven with meaning and action. If the world around me was going to be loud, then so would I but with a message of resilience, unity, and hope.